The challenge
Charities and corporate teams were arriving with completely different questions. A charity wants to know what's involved in hosting a dragon boat fundraiser and how much of its own time it will take. A company wants to find a race to enter.
NewWave also wanted its charity offer to stand on its own, separate from corporate team building, so the charity sector could find it, trust it and share it.
The solution
We built a focused charity site with one job: get each visitor to the right next step. The homepage asks who you are straight away, sending companies to the charity race calendar and charities to the details of hosting an event.
For charities, the site explains why dragon boat racing works so well as a fundraiser, the racing format and what the package includes, and how NewWave helps find a venue. The charities already racing with NewWave build trust, and the event planning and health and safety guides are a click away. Anyone after a private corporate event is pointed to the main Dragon Boat Events site.
