The challenge
With more than 150 activities, NewWave's biggest strength was also the website's biggest problem. Event organisers arrive with a goal, a headcount and a date, not the name of an activity, and a long catalogue quickly becomes a wall of choice.
The website needed to:
- Help visitors narrow a huge range of activities down to a shortlist, fast.
- Turn seasonal demand, especially Christmas, into enquiries.
- Rank for the many ways people search for team building, from the activity to the town.
The solution
We gave visitors several ways in. Events can be browsed as outdoor or indoor, by objective (communication, morale, rewards or teamwork), by type or by location, so people can start from whatever they already know.
Visitors can shortlist events as they browse, and a quick event builder helps anyone who would rather describe what they need. Seasonal campaigns such as Christmas parties lead the homepage when they matter, with packages that bring the activity, venue and dinner together.
Behind it all, every activity, objective and location has its own page written to be found in search, with a clear route to book on each one.
