The challenge
A high-street jeweller does far more than sell jewellery. Hiltons repairs, cleans and values pieces, services watches, buys gold and silver, deals in coins, medals, sovereigns and banknotes, and even helps customers take items to auction. Most people only know about the one service they came in for.
The website had to show that full range clearly, make the shop easy to find and contact, and carry the warmth of a family business into someone's first visit online.
The solution
We gave every service its own clear place. The homepage introduces all ten services with a short explanation of each, and every one has a dedicated page, so someone searching for a watch battery or a valuation lands somewhere relevant.
The phone number, email address and shop address sit at the top of every page, with a direct link to visit. Google reviews follow straight after the welcome, and an Our History page tells the family story behind the counter.
